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As you know, from July 1 Universal Analytics is gone and we're migrating to Google Analytics 4. If you haven't migrated to GA4 yet, we've prepared a quick guide on how to do so.

Quickly about who the Shopify platform is for. In all cases, we are talking about e-commerce, but we also have examples of portfolio or landing pages in our portfolio.

All clients have photos - for products, visual banners, blog posts. And everyone asks what the best photo size is. Here are some tips.

Don't hide your store's ADD TO CART buttons low on the product card. It's best to put it right under the price, not under the description. This way, the buyer does not have to scroll down and look for it. Increases the likelihood of conversion.

What is the most important factor that determines whether your website users will click the BUY button? No, not its color or location. It is TRUSTING you. Your consumers need to be sure that you are a reliable seller. How to convey credibility?

How to lay out the menu so that it is clear to both the store visitor and Google?
Today, "About Us" is no longer such an important page to give it a place at the top. Don't waste the most significant space. Unless you have very few items and are heavily focused on storytelling.

The choice of Parcel Machines already seems like a must-have feature to the buyer. The Shopify platform usually does not allow easy adjustment of the checkout window, so how to give the buyer the opportunity to conveniently choose a parcel machine during the purchase?

Almost everyone needs a website when starting a business. If you have already decided not to program it, but to choose a convenient platform to manage, it can be difficult to choose. All of them have attractive advertising, all of them promise a lot. We're biased, of course, but this video might help you decide. Here is a specific comparison between the two platforms - WIX and SHOPIFY.

BBOLD.ONLINE belongs to the group of companies ALL DIGITAL GROUP, which has been organizing the largest e. trade conference. We invite you to meet here again this year, where we will hear 24 presentations in two halls, meet well-known local and international names, experts who have accumulated impressive experience in the e-commerce market.

Setting up a store is easy enough. But gathering tools that will facilitate all business management is not so easy. I want to tell you about the most used Shopify apps and recommend 5 apps that will help you create a better store and grow your business.