Shopify discounts by market - no more one-size-fits-all promotions
Until now, Shopify discounts were all-or-nothing. Create a promotion - it applied across every market, every customer, every channel. If you wanted to limit a discount to one country or B2B buyers only - you needed complex workarounds or third-party apps.
As of May 7, Shopify changed that. You can now assign discounts to specific markets - directly from Shopify Admin, no extra tools needed.
How it works
The discount creation page now includes a new eligibility selector where you choose which markets the discount applies to. This works with both discount codes and automatic discounts.
In practice, this means you can:
- Run a flash sale online-only without it hitting your retail locations
- Create a B2B discount visible only to wholesale buyers
- Set different promotions for different countries - for example, -20% for one market and -15% for another
- Run a seasonal sale in one market while keeping standard pricing elsewhere
Filtering and visibility
Alongside this feature, the discounts list has been updated. You can now filter by market and customer segment - especially useful when you have many active promotions and need to find a specific one quickly.
The Discount Details page also shows all assigned markets, and the Markets section lets you view all discounts assigned to a specific market with a View-As preview mode.
Who benefits most?
This feature is most relevant for three types of stores:
- International stores - if you sell in multiple countries, you can now have completely separate pricing strategies for each market.
- B2B and wholesale - wholesale discounts no longer reach retail customers. You can create special pricing exclusively for the B2B segment.
- Omnichannel businesses - online promotions no longer apply at physical locations and vice versa.
What to do
The feature is available to all Shopify merchants on Basic plans and above using the new version of Markets. If you already have markets configured in Shopify Admin - simply go to any discount's editing page and you'll see the new eligibility section.
One discount for everyone is a thing of the past. Now every market can have its own pricing logic.
If you want to set up your store's market structure or B2B pricing - get in touch.
