There probably isn’t a Shopify store that runs entirely without additional apps. Choosing the right ones is really not an easy task. It’s best to learn from others’ experience, as that will save you time—so in this post, we’ll review free must-have Shopify apps.
Shopify Knowledge Base
Our latest and much-anticipated Shopify app, Shopify Knowledge Base, lets you manage the FAQs (frequently asked questions) that AI agents use when users ask questions about your store.
As it’s becoming increasingly common for shoppers—including AI agents and chatbot conversations—to look for quick answers directly on a store, this app helps ensure those answers are accurate and reflect your business’s strengths.
Shopify Bundles
One of our favorite Shopify apps is Shopify Bundles. Many clients previously had to code bundle functionality, but now you can use a free app for that. Shopify Bundles lets your store’s customers save when buying bundles, while helping you earn additional revenue.
Search & Discovery
Upselling, recommendations, and great search and filtering features. Every e-commerce website needs these, and fortunately, there’s Search & Discovery. This app covers all of the above.
Filter by product type, tags, variants, price, or even metafields. Group filter values and rename them. You can now also translate filter values into other languages. Search & Discovery is a must-have app for improving navigation with filters. You can also select “frequently bought together” products to display alongside other items, assign recommendations—another opportunity to upsell. You can also manage search synonyms and view statistics on the most popular search terms.
Shopify Flow
We definitely have to mention Shopify Flow. In our opinion, it’s a powerful tool that was previously available only to stores on the Shopify PLUS plan. Since this summer, Shopify Flow has been available to everyone.
It’s an automation tool that lets you automate many different tasks in your store—from automatically tagging orders to emailing your team when stock is low, or adding customers to your favorite marketing app. The possibilities are endless; how you use it is up to your creativity!
Shopify Email
A great alternative to marketing staples like Omnisend, Mailchimp, Klaviyo, or MailerLite is the Shopify Email app.
It offers full functionality and makes it easy to create marketing emails using a drag and drop method. You’ll find 30+ ready-made templates tailored to your store’s style (and more are being added all the time). Easily announce sales, news, or abandoned carts.
With this tool, you can send up to 10,000 emails per month completely free, then pay just $1 per 1,000 emails. You can also segment your customers and send emails to these specific segments. You can also add products to your email with a direct checkout link. Since email marketing is still one of the most cost-effective ways to achieve the best marketing results, having a great email marketing app is essential.
Shopify Forms
And if you’re already using Shopify Email, Shopify Forms is the perfect companion app. This tool is designed to collect information from your website visitors. Maybe you want a pop-up on your website to collect email addresses? Or perhaps you’re organizing an event and would like to create a registration form for it? Shopify Forms has you covered!
Recently updated, the app now lets you add more fields to forms, which then populate customers’ metafields.
Support for translations and multiple languages in forms has also recently been added. The possibilities keep expanding—you just need to make the most of them!
Shopify Translate & Adapt
A few years ago, adding multilingual support to a store was a big and expensive undertaking—you had to use paid apps, and not everything could be translated.
Today, thanks to Shopify, we have the Shopify Translate & Adapt app. It lets you translate content into up to five languages for free and even provides automatic translations for two languages at no cost. We use Shopify Translate & Adapt for all our clients expanding into international markets. These days, that’s more than half of them.
Getting ready to sell internationally has never been easier. Just remember to configure the Markets section in your settings after translating!
Shopify Geolocation
Once your translations are ready, you’ll need to make sure customers see the content intended for them. For all clients selling internationally, we recommend using Shopify Geolocation. This app helps ensure that website visitors choose the right language and currency. Unfortunately, automatically redirecting users isn’t allowed in Europe, but you can show a pop-up saying, “You may want to change your language.” Shopify Geolocation will take care of that for you!
Google & YouTube
This app could be mentioned in both the marketing and sales sections, as well as among apps every store should have. Google & YouTube helps submit your product listings to Google Merchant Center, ensuring your products are included in the Google and YouTube sales channels. Its most important feature is integration with Google Analytics. Analyze traffic from these channels, place ads, and measure their performance with Google & Yutube.
